The Opportunity: 12 month fixed-term

A key initiative for Bupa APAC, Connected Care is coming to life via a dedicated team who are passionate about health, solving complex problems, and creating seamless and personalised customer journeys to positively impact the lives of millions of people.

Reporting to the Head of Health Propositions , the Health Proposition lead is responsible for leading a cross function team accountable for designing and developing new health propositions that support customers to get well and stay well, while improving navigation and integration for seamless experiences.

Leading a diverse team of customer experience and design roles, and commercial proposition managers with clinical experience, this role is critical to the strategic and sustainable scaling of new propositions and the successful delivery of Connected Care’s broader agenda.

The Health Squad lead is responsible for providing operational leadership for the health proposition squad working in collaboration with clinical innovation team on the customer experience, design across the pipeline of new health care propositions, and work closely with commercial stakeholders to ensure progress of proposition aligns with the customer growth and funding outcomes of the key markets/business units/areas.

What You’ll Be Doing

Here's what you can look forward to in this role:

• Own the product roadmap and backlog for new and emerging health propositions.
• Lead a high-performing cross-functional squad, fostering a culture of experimentation, collaboration, and delivery excellence.
• Drive discovery and delivery: conduct problem framing, synthesise insights, test value propositions, and define the MVP through rapid iteration.
• Translate strategy into digital experiences by defining customer journeys, data flows, service blueprints and product requirements.
• Collaborate with technology, clinical and commercial partners to ensure propositions meet customer, risk, quality, and regulatory requirements.
• Balance customer desirability, clinical viability, operational feasibility and commercial sustainability when prioritising work.
• Champion customer-centricity and design-led thinking, embedding digital product practices across Connected Care.

What You’ll Bring

To succeed in this role, you’ll ideally have:

• Proven experience as a Digital Product Manager, Product Lead, or similar, with accountability for delivering digital products or platforms end-to-end.
• Experience working within an agile, cross-functional team and applying modern product practices (lean, discovery, experimentation, hypothesis-driven delivery, MVP iteration).
• A background in healthcare, digital health, insurance, or another complex service environment (preferred but not essential).
• Ability to lead multidisciplinary teams, set clear priorities, and inspire a squad to deliver high-impact customer and business outcomes.
• Strength in customer-centric design, service design, and translating insights into digital product requirements.
• Ability to work across clinical, commercial, design, technology and operational stakeholders, navigating ambiguity and aligning diverse inputs.
• Strong communication skills, with the ability to articulate product vision, decisions, technical trade-offs, and next steps clearly.
• Relevant qualifications in business, product, public health, digital, design, or similar.

We’ve Got You Covered

At Bupa, care is at the heart of everything we do — for our customers and our people. We want you to thrive, so our global wellbeing program supports every aspect of your health: physical, mental, financial, and beyond.

Here’s just a taste of what you’ll enjoy:

• We take care of your health insurance with fully subsidised Bupa cover.
• Big discounts on travel, car, home, dental, optical & more
• Perks from partners like Apple, JB Hi-Fi, Endota Spa & New Balance
• Extra annual leave day just for your wellbeing
• A paid volunteer day each year to give back