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Community Activation Specialist - HI Retail

Melbourne, Australia

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Posted 26/02/2026 Job Number 59639 Work type Fixed Term - Full Time Posting End Date 26/03/2026

At Bupa, purpose meets possible. Join us and help shape a future where healthcare is more connected, more personal and more human.

Bupa team members have access to a range of health and wellbeing benefits, from optical and dental discounts through to subsidised health insurance. 


At Bupa, we’re big on learning and development, and some of the best careers begin in our customer-facing teams. As a customer-first business, we know that no one understands our customers better than the people who serve them every day.

Here, your work has purpose, your voice matters and your future is full of possibility.

Just imagine the impact you could make.

  • Full time position 38 hours/week including occasional weekends. 
  • Five Month fixed term opportunity
  • Drivers licence essential for travel to and from various locations 
  • Location ideally Melbourne, but can be Sydney or Brisbane 
  • There will also be an element of physical work to the role, picking and packing for events and events set up.

The purpose of this job

Through the focus on community events and local marketing, this role will assist with ensuring that the retail channel has the required information, capabilities, and support to effectively manage all local growth, marketing campaigns, and customer retail messaging across PHI products and the complementary business and offers.

Working with the business to effectively and efficiently implement sales and retention activities associated with key growth initiatives, including:

  • Ensuring retail locations & retail stakeholders  are connected to the latest campaigns & marketing messages, & marketing assets are updated & displayed in retail & community locations & be point of contact for Store Managers on POS issues
  • Being innovative in thinking & design to evolve community events in line with a changing economy & landscape
  • Ensure timely support to all stakeholders, in order to be successful in all local, regional & national community events/activities
  • Advise stakeholders regarding the continuous improvement of activation kits by collating feedback & ideas from State Sales & monitoring effectiveness
  • Provide ideas, insights & feedback to stakeholders on how activities may impact retail 
  • Work with State Managers to implement incentives where they will best effect
  • Ensure effective sales reporting 
  • Implementation of store opening launches or relocations
  • Manage implementation of sponsorship sales activation activities
  • Ensuring invoicing, budget management & spend is in line with approved budgets & invoicing protocols
  • Work in accordance with Bupa Australia’s Health and Safety policy
  • Prepare reports on event outcomes, including financial performance & stakeholder satisfaction 
  • Conduct post event reviews to assess the events success & use this information to improve future events.

What you’ll need to make it possible

  • You will have experience demonstrating implementation of innovative sales & retention initiatives 
  • Success in delivering consistent communication strategies & processes to facilitate growth across a sales network
  • Strong understanding of retail & corporate markets
  • Creation & delivery of training that has been tailored to different stakeholder groups along with the ability to analyse reports. 
  • Demonstrated event management & execution of external activations including social media, email campaigns, & advertisements 
  • Strong negotiation & highly developed feedback & coaching skills are required, along with retail technical knowledge


Why you’ll love it

Bupa’s Health and Wellbeing program, Viva Healthier and Happier has been designed to provide benefits for Bupa employees, and at times, their friends and family. Encompassing all aspects of health from mental to physical, social, financial and environmental, we are committed to ensuring all our people feel their best self. 

If this sounds exciting, we’d love to hear from you. Let’s shape the future of healthcare, together.

At Bupa your wellbeing, identity, and personal story are respected and valued. We are continuing to build teams that reflect the diversity of the communities we serve. Bupa is committed to providing equal opportunities and fostering a workplace and environment that is free of discrimination, bullying and harassment.

We actively encourage applicants from all backgrounds and experiences, including Aboriginal and Torres Strait Islander peoples, veterans, people with disabilities, and LGBTQIA+ applicants.

We are dedicated to removing barriers to participation. If you need any reasonable adjustments during the recruitment process, or if you’d like to discuss how this role can be flexible for you, please let us know so we can support your participation on an equitable basis.

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