Where Purpose meets Possible!

 At Bupa, purpose meets possible. Join us and help shape a future where healthcare is more connected, more personal and more human.

We’re a global healthcare leader trusted by millions and committed to helping people to live longer, healthier, happier lives and making a better world. Healthcare is changing, and so are we. We’re investing in more clinics, better systems and smarter, more connected ways to help our customers. As we continue to expand our services and invest in innovation, you’ll help create a healthcare system that meets people where they are, responds to what they need and leaves them better than before.

Here, your work has purpose, your voice matters and your future is full of possibility. Just imagine the impact you could make. 

The Purpose of this job is…

As the Digital Product Manager within the Blua Digital crew, you will lead the Commercial Propositions & Loyalty Squad for the Blua mobile app. This is a key role focused on delivering commercially driven digital experiences, including Bupa Health Services, loyalty and rewards, partner offers, and Blua’s corporate health and wellbeing proposition. If you’re passionate about owning digital products end-to-end, balancing customer experience with commercial impact, and leading cross-functional squads to deliver meaningful outcomes, this role offers the opportunity to make a real impact.

You’ll play a hands-on role in evolving how customers and corporate partners engage with Blua through personalised promotions, marketplace-style experiences and subscription-based propositions. This work is critical to driving customer engagement, commercial growth and faster speed-to-market across the Blua app.

Reporting to the Crew Lead – Blua Digital, this is a permanent fulltime position and can be based in Melbourne or Sydney, with hybrid working arrangements (a mix of working from home and in-office collaboration).

How will you make an impact?

This Digital Product Manager role sits within the Commercial Propositions and Loyalty Squad, responsible for evolving Blua’s B2C commercial offers and B2B corporate health and wellbeing propositions within the Blua app, including:

You’ll lead the squad through discovery, design, build and release, ensuring the delivery of high-quality, customer-centric product increments. Your impact will be seen through the successful evolution of corporate subscriptions, loyalty experiences and promotional capabilities that improve engagement, accelerate delivery and support Bupa’s broader growth ambitions.

Your key responsibilities include:

What you’ll need to make it possible

You are an experienced Digital Product Manager who enjoys owning commercially focused digital products and leading cross functional squads in agile environments. You’re comfortable working across B2C and B2B2C products, and you care deeply about how customers experience products while delivering measurable business value.

You’re pragmatic, commercially minded and confident navigating ambiguity, with the ability to translate business objectives into clear, deliverable product outcomes.

Key skills and experience required:

Why you’ll love it?

 We support our people to be the healthiest and happiest versions of themselves. From providing initiatives that develop careers to looking after our people’s health, wellbeing and futures. Through the Viva Healthier and Happier program, we’re providing health benefits for everyone who works at Bupa, no matter their role.

If this sounds exciting, we’d love to hear from you. Let’s shape the future of healthcare, together.

At Bupa your wellbeing, identity, and personal story are respected and valued. We are continuing to build teams that reflect the diversity of the communities we serve. Bupa is committed to providing equal opportunities and fostering a workplace and environment that is free of discrimination, bullying and harassment.  

We actively encourage applicants from all backgrounds and experiences, including Aboriginal and Torres Strait Islander peoples, veterans, people with disabilities, and LGBTQIA+ applicants.  

We are dedicated to removing barriers to participation. If you need any reasonable adjustments during the recruitment process, or if you’d like to discuss how this role can be flexible for you, please let us know so we can support your participation on an equitable basis.