Customer Lifecycle & Communications Manager – Health Squad

The opportunity

The Customer Experience & Design team is on a mission to accelerate Bupa’s Health Insurance business by delivering exceptional, memorable customer experiences. As a key player in our rapidly growing team, you’ll drive meaningful outcomes through cross-organisational collaboration and innovation.

The Customer Lifecycle & Communications Manager will lead the design and execution of innovative customer engagement strategies that drive Bupa’s vision for personalised healthcare. Taking full ownership of health journeys from concept through to launch, you’ll deliver impactful experiences that resonate with our customers.

In this critical role, you’ll be a champion of a customer-first culture—harnessing deep customer insights to fuel data-driven decisions and inspire transformative outcomes across the organisation.

Join Bupa on our exciting Customer journey, where you’ll be instrumental in leading transformative change and shaping the future of healthcare.

This is a 12-month fixed term contact, full-time position, based in Melbourne office. (Bupa offers hybrid working arrangements and you can work from the office or from home)

How will I help?

You will add value by:

• Amplify the voice of the customer and champion their needs across the business to uplift our customer-centric culture and capability.
• Design, optimise and deliver end-to-end lifecycle communications journeys that enable connected experiences across multiple channels. 
• Support the development and delivery of the Customer Experience strategy to drive growth, revolutionise our customer experiences and achieve our ambitions to become a healthcare partner. 
• Aggregate and synthesise customer, commercial and operational insights to identify and prioritise opportunities that deliver sustainable customer and business outcomes. 

What do I need?

• Hold tertiary qualifications in business, marketing, customer experience, or related fields, demonstrating your commitment to excellence and expertise.
• Exposure and understanding of customer lifecycle management principles and engagement strategies.
• Possess experience working in the Australian healthcare/clinical industry, giving you a solid understanding of the industry's challenges and opportunities.
• Excel in strong interpersonal and communication skills, enabling you to work effectively in a fast-paced, collaborative culture and influence outcomes.
• Bring a passionate and customer-centric approach to the role, coupled with a strategic mindset that can dive into operational details and tackle challenges with creativity and collaboration. Additionally, your courageous mindset allows you to remain optimistic, confident, authentic, honest, and respectful, even in complex or messy situations.

Why work at Bupa?

We keep our people smiling by helping them improve their lives in and outside of the office.

We’re a welcoming lot, no matter who you are or where you’ve come from. We welcome all talents and backgrounds and embrace our differences, so you can bring your true self to work.

We support our people to be the best version of themselves, physically and mentally. With a healthy work/life balance, leadership support, reduced private health cover, study leave, volunteering options and a commitment to promoting from within.

Our employees can access wide range of benefits: from our own products (incl. health insurance discounts) to many other products and services via our partnerships program (like Apple, Samsung, JB Hi-Fi, plus gym and spa discounts to name a few). We reward our people and celebrate their success, provide initiatives that develop careers and look after our people’s health, wellbeing and futures.

About Bupa Asia Pacific

Bupa is an international healthcare group which has been committed to a purpose of helping people live longer, healthier, happier lives and making a better world for more than 70 years.

Bupa Asia Pacific operates in Australia, New Zealand and Hong Kong, supporting about 6.5 million customers through a broad range of health and care services including health insurance, aged care, dental, medical, optical and hearing services. Employing more than 20,000 people in the region, we believe that we can make a real difference to the lives of customers through our values, purpose and the way that we deliver personalised care.

Since 2002, we have reinvested approximately $6 billion in the region, with the Bupa Foundation investing more than $34 million to support 130+ health and care projects.

Our people reflect the diversity of our community. At Bupa, your wellbeing, identity and own story is respected and valued.